We start with a thorough situation analysis; the Who, What, Where, When, How, and most importantly, the Why of your business and your customers. Our next step is to identify problems and opportunities. Not only as you see them, but also as others might see them. We bring objectivity and a fresh approach to the marketing planning process that may have been lacking in the past. Together, we will define challenges and opportunities so that our efforts and yours are targeted where they can be most productive. Marketing, advertising and public relations objectives will then be established, along with media, creative and promotional strategies and tactics. Execution is key. The campaign must be the best it can be, both creatively and from a media standpoint. It must be on time and on budget. Jefferson & Associates draws upon the skills of our network of professionals to provide copy, layout, print and broadcast production. We are not limited to our in-house staff. We try to match the best resources of the marketing and advertising community with your needs and budget. We closely monitor the results of your marketing, advertising and public relations programs and stand ready to make adjustments as necessary to ensure results. A commercial, an advertisement, or an outdoor billboard may look beautiful and might win awards, but if it doesn't move people to action, it isn't doing its job. We believe in being effective.

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