Marketing research can provide information crucial for developing an effective marketing strategy. Jefferson & Associates can custom design an overall marketing research program to include: Situation Analysis New Product Development Corporate Image Study Consumer/Buyer Behavior Analysis Creative Pre-test Measurement of Marketing Program Effectiveness Additionally, we will develop all research project elements including: Project Budget Questionnaire Design/Moderator Discussion Guide Project Management Respondent Recruitment Data Collection and Analysis Reports and Presentation to Management Focus Group Research Overview The Focus Group Bill of Rights Typical Focus Group Timeline Typical Focus Group Research Costs & Moderator Fees For project planning and budgeting purposes only, and to learn more about typical focus group project costs. Moderator Profile: John Jefferson Sample Size - Confidence Levels Recently completed projects include: A consumer brand awareness quantitative study for Dairymens. A readership study for Babcox Publishing. A series of automotive technician focus groups in multiple markets for NAPA Brakes. Past and Present Clients   © Copyright 2006, Jefferson & Associates, Inc. All rights reserved.