|
Research
Project Planning:
|
|
$1,500
|
|
|
Client
meetings
Project review
Establishment of research objectives
Project design
Respondent screener
Pre-discussion questionnaire
Discussion guide
|
|
|
Project
Execution
|
|
|
|
|
Moderator
fees
|
$500/group
|
|
|
Presentation
materials
|
Net
cost
|
|
|
Audio
tape transcription (required)
|
$200
- $300/group
$30/hour
|
|
|
|
|
|
Analysis:
|
|
|
|
|
Topline
Report
|
$1,500
|
|
|
Recommendations
Final written report
Review of findings with client
|
2
groups - $1,500
4 groups - $2,500
6 groups - $3,500
|
|
|
|
|
|
Presentations
of findings to management and
others
|
|
|
|
|
Preparation
of materials and actual
presentation
|
$90/hr.
|
|
|
Presentation
materials
|
Net
cost
|
|
|
|
|
|
Facility
rental:
|
|
|
|
|
Varies
by facility and market
|
$500-$750/session
$600 average
|
|
|
|
|
|
Respondent
compensation:
|
|
|
|
|
Dependent
upon specifications
|
$50-$150/respondent
$75 average
|
|
|
|
|
|
Respondent
recruitment:
|
|
|
|
|
Dependent
upon specifications
|
Typically:
|
|
|
|
$100/respondent
$1,200 per group
|
|
|
List
procurement - if needed
|
Typically
around $500
|
|
|
|
|
|
Travel
Expenses:
|
|
|
|
|
Mileage
|
37¢/mile
|
|
|
Food
& Lodging
|
Net
cost
|
|
|
Travel
time
|
$20/hr.
|
