Moderator Profile John Jefferson John Jefferson is a marketing professional with over thirty-five years experience in strategic planning for consumer products and services and business-to-business clients. Mr. Jefferson began his career with the Carling Brewing Company (Cleveland, Ohio) as the Point-of-Sale Projects Manager. He spent fifteen years with Wyse Advertising (Cleveland, Ohio) in account services and market research. While with Wyse, he was responsible for the design and execution of client marketing and advertising programs. For seven years he served as Director of Marketing Planning and Research, responsible for marketing and advertising planning for all Wyse Advertising clients in both the Cleveland and New York offices. His department was responsible for research recommendations, design and execution of market research projects. In 1990, he founded Jefferson & Associates, a marketing, advertising and public relations agency. Mr. Jefferson is a past president of the Board of Trustees of Beck Center for the Arts (Lakewood, Ohio). He has served as First Vice President, chairman of the Marketing and Nominating Committees, and a member of the Play Selection Committee. He is a past board member of the Greater Cleveland Restaurant Association and the Cleveland Association of Broadcasters. Mr. Jefferson is a graduate of Miami University in Oxford, Ohio. He holds Bachelor of Science in Business and Master of Business Administration degrees.